Blue Nile Situation

Postado em 15 jun, 2016 - Blog

Blue Nile Situation

Using the strategy of Variations in between small business techniques and functional tactics, what would you discover about Blue Nile that is certainly important to approach implementation for them?

Even though other firms while in the jewelry market check out as much as you can to acquire substantial market share, only small business strategies are actually noticed to operate for those. Furthermore, given that every corporation may differ regarding production costs at the same time as market place share garnered, the posture at which Blue Nile finds itself inside the jewelry sector essential for the organization to adapt the concept of difference between business tactics. To be a outcome of employing the method of presenting distinctive colored diamonds, the corporate proves that dissimilarities in company tactics develop model recognition even though in the exact time offering a aggressive edge about the competition. Nonetheless, thinking of the placement of Blue Nile, the center posture that it has assumed won’t provide the firm the sting in company procedures above organizations like DeBeers which owns more than 40% in the current market share (John, & Richard, 2011). Utilizing the notion of Purposeful Organizational Structure, what would you discover about Blue Nile that is essential to strategy implementation for them?

The practical organizational structure makes use of departments which have varied functions to the group. While in the event that Blue Nile had to compete with numerous businesses for that very same market share, it is expected that each corporation implemented its own operational method to beat the competition. For instance, in order for Blue Nile to function nicely and also put in progress its business enterprise philosophy, it’s got to ensure that it considered a supply chain, a distribution channel, a marketing tactic, a communication channel, a sales and marketing department, and IT section and so on. For the organization at hand, departments such as supply chain management, human resources, IT department, and sales and marketing are among the major elements of its practical structure. These aid in ensuring that to be a system implementation, considerable measure of returns is predicted (John, & Richard, 2011). Using the idea of Balance of control/differentiation with coordination/integration, what does one find out about Blue Nile that is certainly significant to technique implementation for them?

There are a number of factors that are different for Blue Nile as compared to other businesses and its competitors. Inside the idea of balance of control/differentiation, Blue Nile is uniquely placed as it offers to the market colored diamonds exclusively. As being a final result, the corporate is effectively placed above most of its competitors. Nonetheless, the differentiation of its diamonds from its competitors’ also expenses the corporation a lot higher in acquiring since its just-in-time strategy perform with a single trusted supplier. The supply chain and the inventory management approach opens the possibility of supply constraints. As a end result, the balance of control for Blue Nile is well-placed in just the small business model but it fails to cover other efficiency areas (John, & Richard, 2011).

Using the strategy of Strategic Surveillance Control, what do you discover about Blue Nile that is certainly significant to technique implementation for them?

Blue Nile keeps in check its techniques and corrects its management mistakes when identified as it implements tactics. However, although progress is the measure to identify efficiency and sustainability of a enterprise method, it is observed that the company’s mission and objectives to serve the client do not auger very well with sector dynamics. Among sector dynamics include the presence of new entrants who exploit unaddressed current market opportunities. For a result, Blue Nile is exposed to problems associated with the market structure but the use of strategic surveillance has enabled the corporation to obtain technological resources capable of sustaining its enterprise model and also put in place a reliable tactic implement culture (John, & Richard, 2011).


John P. III & Richard, R. (201). Strategic Management: Planning for Domestic & Global Level of competition (14th ed.). New York: McGraw-Hill Education. ISBN: 978-0-07-786251-0

Deixe seu comentário.